How School Ruined You For Business
In a traditional education you are taught there is A SINGLE right answer.
Recall multiple choice tests? You’re told that “C” was the right answer and “A” “B” and “D” were wrong.
But what if there is a “E”, an “F” or even several hundred different options?
Nope. According to school, there is always ONE right answer.
It makes grading tests a whole lot simpler, and yes it trains people to follow orders from bosses who always know the one right answer.
And it’s all bull****.
In business there can be NUMEROUS right answers. But since we have been trained to think there’s only one, we stop looking when we find the 1st answer that can work.
Never mind that there are another 100 solutions out presently there, and much more than half of them are much better than the first one we found.
Just because you think you have the correct answer doesn’t ensure it is the best solution. Keep looking. KEEP LOOKING. Be open to solutions which are even better than the first one you found out, because they’re out there.
You use the same membership software that 80% of other marketers use. You stop looking for membership software because you curently have the answer.
But another gal keeps searching for something far better, and she finds a membership software that works doubly good at retaining subscribers. Not content to simply use it, she buys the fledgling little company for peanuts, teams up with a programmer and relaunches the software under their new name, making a lot of money.
You’ve been told that emailing your list too often is bad and pisses people off and makes them unsubscribe. And that means you email once a week and you also earn an okay living, never questioning when there is a better solution.
Some fresh kid hears the ‘rules’ about emailing all too often but he wants money to come quickly to him faster. He wants a better answer. So he sends out a contact every six hours, 7 days weekly. That’s 28 emails per week. 20% of his subscribers get mad and leave. 70% buy something on occasion. And 10% buy every single thing he markets because they love him and trust him. In three years he’s made enough money to get a castle in Scotland. He found an improved solution.
Business is ambiguous and even illogical. Rules aren’t just designed to be broke; often they don’t even apply.
For example, you follow all the ‘rules’ to produce a viral campaign that costs you thousands also it fails miserably.
Someone else creates a stupid 20 second video that uses no rules of marketing or business, plus they get a million hits in two days and sell $100,000 in products.
Here’s something they do not teach you in school: Rules don’t apply to everyone. In fact, they only connect with those who choose to stick to them.
When you think in a particular way or when you grab the initial solution you find, you are putting restrictions on yourself that don’t have to be there.
If you have a hard time with the idea there are no rules (we’re not talking laws here – that’s another thing) then try this:
Rules are MEANT to be broken.
Read a guide on how to do anything. Realize that the individual who wrote it really is giving you the rules they adopted, the rules that worked for THEM. These rules may or might not work for you. You are a different person, likely in a different niche, having a different group of priorities and ideas and products and customers.
Their rules might be helpful but they aren’t gospel.
Rules are meant to be broken. I’m going to keep telling you that until it starts to sink in, because I realize I’m heading against everything your teachers taught you.
Even your rules are supposed to be broken. Your own guidelines, including ones you’re not even aware of, certainly are a weird mash of your own experiences and beliefs. They result from your schooling, your parents, friends and family, your beliefs and your experiences.
Break your own rules and see what takes place. Contrary to what Sunday school teachers told you, the planet will not stop spinning and the planet earth won’t consume you in a fiery pit of sulfur.
You’ve been holding your self back your entire life and it’s time and energy to just STOP it. Question everything. Question why you do what you perform, question your alternatives, question your methods, question your beliefs.
It’s a major shift in thinking that may take you from mediocre to massive success in an extremely short time.
And at the very least, it’s a whole lot more fun when you remove the constraints and begin acting like rules are simply just suggestions and not law.
Remember this and also tattoo it on the back of one’s hand:
First solutions are rarely best solutions and rules are meant to be broken.